Pouyan

Hassanzadeh

Product Designer • Frontend Engineer

Designing and building web products end-to-end

Experienced with complex web products, internal and customer-facing

© 2026 Pouyan Hassanzadeh. All rights reserved.

Pouyan

Hassanzadeh

Product Designer • Frontend Engineer

pouyan hassanzadeh portrait image

I’m a product designer who can also ship frontend. I work best in cross-functional teams where design and engineering move together, and where clarity matters more than big presentations. Most of my recent work has been on complex web products, both internal tools and customer-facing flows, with focus on onboarding, reusable UI patterns, and quality that holds up in production.

What I do

I take messy problems and turn them into shippable interfaces. That usually means mapping flows, prototyping, writing clear acceptance criteria with engineering, and staying close through build so the result matches the intent. When it helps, I also implement small parts in React/Next.js to reduce handoff and keep momentum.

What I’ve worked on

In the last years I worked at IndyKite in Oslo on an identity and authorization platform for enterprise customers. I started as the first product designer, helped shape and ship IndyKite Hub, and built a design system used across squads. Later I moved into a hands-on IC setup and designed and built internal tools, including IndyRadar, a live-ops dashboard used by management and engineering to spot issues early and respond faster. Before that, I worked on mobile and cross-device products, including native iOS/Android apps and web experiences for consumer-facing brands.

A few things I’ve shipped

  • 2026: Lyfta mobile product flows
    Designed and shipped mobile flows for workout logging, progress tracking, onboarding, and conversion experiments.
  • 2024 - 2025: IndyRadar live-ops dashboard
    Designed and built a Next.js dashboard that helped teams spot infrastructure issues, warnings, and cost spikes earlier.
  • 2021 - 2024: Tyr design system
    Built IndyKite’s first design system, including tokens, components, and documentation for product squads.
  • 2021 - 2024: IndyKite Hub
    Designed enterprise onboarding and admin flows for identity and authorization workflows.
  • 2020 - 2021: LifeBonder mobile and web app
    Designed onboarding and core product flows for a friendship-focused social app.
  • 2020: go-e cross-device UI kit
    Mapped EV-charging journeys and designed UI foundations across mobile and tablet interfaces.

© 2026 Pouyan Hassanzadeh. All rights reserved.